When Nando’s PERi-PERi decided to expand into a new market within the U.S., they needed a way to make people take notice and share this exciting info with their friends! I developed the Nando's Chicago Influencer Kit theme (‘Building Up an Appetite’) and designed elements for its contents. The look incorporated the feel of both Chicago and Nando's. It targeted influential Chicagoans as well as super fans of the restaurant, and also served as the invite to the opening launch block party.
From social, to the local media, to the actual West Loop Restaurant opening in June 2015, it was a complete success, and served as a case study for Nando’s around the world.