Titles & Tigers


I often think about the ridiculous titles people choose for themselves. 'Graphic Designer' is the only label I'm really comfortable with, even though I do much more than that. I don't need to be a 'Design Experience Curator' or 'Social Content Expert'. Although, with all of the food I've made and photographed in the past few years at work, I think: damn! I need to add 'Visual Chef' to my title! With the help of Registered Dietician Beth Kennedy, a little behind-the-scenes camera magic, 3 semi-impatient hours, and a lot of beets, I made this Instagram-worthy smoothie.

Note: This was an outtake from it's meltier (...and more ferocious) phase.

As an added bonus, it was also edible. (If you like beets.)